Microsoft India wanted to launch a creative campaign for C-suite users & decision makers to position Microsoft Surface as a device of choice in the premium PC category. 

Comparison with cheaper Windows OEM devices and not being seen at the same level as Apple were major challenges Surace was facing. The need of the hour was to bridgw the perception gap for Surface computers and build preference for the devices. 

CXOs have changed through the years…Gone are the days when top C-suite officials used to be just operate out of big office rooms.

Today they have taken the centre stage, being the face of the company in front of the world. They want to make a statement whenever they are making an appearance. They want to impress and inspire each time they are in front of others

A lot of C suite individuals are relied on when it comes to visionary thinking.

It is about translating the vision of the future quarter after quarter.

Disruption is no more a buzzword but the name of the game.

Specially at a time when things are so disrupted in themselves.

The C suite teams are responsible for innovation  in a time when disruption needs to lead the way.

Surface helps them stand out when they are in the spotlight; Their Mark of Honour.

Surface hels them innovate faster. Built For Disruptors.

Leaders know how to make their presence felt.
In rooms, halls and annual keynotes, they shine from afar,
with not just the brilliance of their ideas,
but with their demeanor and the way they inspire and lead others.

With Surface computers,
make the world take notice each time you take the center stage.

Surface computers are cutting edge, powerful, stylish

- just like the people they are designed for.

Go ahead, make a statement:

tell the world that it’s about to change.

Surface. Mark of Honour.