Launched in 2017, Nestlé KitKat’s ‘#TravelBreaks’ campaign extended the brand’s iconic promise, ‘Have a break, have a KitKat,’ by introducing a fresh dimension around exploration and discovery.

The fourth edition of KitKat’s IP was strategically timed during a period of restricted domestic travel, aiming to spotlight hidden gems within each city and inspire local adventures.

This integrated campaign combined pack design, on-ground engagement, digital activation, and consumer rewards. Packs featured select, lesser-known destinations and invited consumers to explore, share selfies, and participate online.
#TravelBreaks delivered a timely, safe travel experience, encouraging audiences to rediscover their surroundings and embrace a well-deserved break.

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