Building Superior Thinkers

Project Duration: 4 months

The Ask:

EuroKids, a leader in early childhood education, needed a digital-first campaign to launch HEUREKA, a Harvard Project Zero-based Visible Thinking curriculum.

Show how HEUREKA fosters emotional, physical, intellectual, creative, and spiritual growth.

Engage parents through compelling storytelling that resonates with real-life scenarios.

Ultimately, increase admission inquiries and enrollment rates.

Establish EuroKids as The Preschool Expert.

Research & Strategy

Deep Dive: We analyzed Harvard’s Project Zero and its Visible Thinking approach, examining real-life applications and studying global education market trends.

Creative Inspiration: During research, we explored multiple cultural touchstones for emotional intelligence. Especially those revered by educators worldwide and often use as a springboard to discuss feelings and mental well-being.

Decision: After exploring multiple concepts, we zeroed in on a unique framework to deliver novelty, relatability, and high recall for the brand.

Concept Development

But bringing it alive in a real-world preschool context was no easy task.

This meant:

Highlighting Emotions: Showcasing children’s internal thought processes and emotional shifts.

Real-Life Scenarios: Each short film depicted everyday parent-child interactions, revealing how HEUREKA empowers kids to handle challenges more effectively.

Technical & Logistical Constraints: Balancing cinematic storytelling with brand guidelines, child-friendly production schedules, and most of all, a clear differentiation from familiar treatment and storytelling.

Three Digital Films

Scenario-Based: Each film focused on a situation involving a parent (screentime regulation, parent engrossed in watching the match, busy parent -bored child).

Unique Visual Device: We used a stylized approach to represent children’s internal thought processes.

Outcome & Impact

Stronger Brand Position: Established EuroKids as The Preschool Expert, highlighting how HEUREKA fosters Superior Thinkers.

Increased Admissions: The campaign drove a significant uptick in inquiries and enrollment - parents felt more confident in EuroKids’ holistic approach.

Emotional Resonance: The relatable storytelling and the subtle nods to Inside Out, reinforced the curriculum’s focus on visible thinking and emotional intelligence.

Key Takeaways

Cultural References: Tapping into Inside Out bridged the gap between academic research (Harvard’s Project Zero) and pop-culture familiarity - an effective strategy to simplify complex ideas.

Holistic Content Creation: Balancing technical production (scripts, visuals, schedules) with brand messaging ensured the final films were both entertaining and educational.

Data-Driven Validation: Post-campaign analytics showed higher brand recall, positive sentiment, and enrollment boosts, confirming the campaign’s success.

Reflections

This project was a deep dive into storytelling, brand strategy, and child-centric content creation. It underscored the power of relatable narratives to convey educational philosophies - and how the right cultural hook can significantly amplify engagement and results.

These are the other two films in the campaign, written by our copywriter.