Every creator has a dream: a masterpiece that entertains the audience just as much as it enchants them. It is not easy to accomplish something that involves yet alters their reality by taking their imagination to a place it's never been. For the same reason, for most, it remains a dream to this day. 

With the launch of its latest marvel,  Canon EOS R6 Mark II, Canon India aimed to empower creators to bring this very dream to life. The camera's futuristic design and advanced features, such as superior image quality and rapid post-production capabilities, make it a versatile tool for various scenarios. The challenge was to convey this versatility effectively in a film and subsequent communication.

Since the creators are spread across genres, it was clear that it would take one film that showcases different genres and narratives to meet the objective. After thorough research, the most relevant genres were chosen then it was only a matter of weaving a story around these.   It took more number of changes and rewriting than I can remember. But it was all worth it.

Part legendary theatre act, part magic show, the Make It DRAMAGIC film sees one exquisite scenario after another unfold into the other, creating a seamless experience that is nothing other than DRAMAGIC. Different worlds across land, water, and air come together and merge into one, creating a multi-sensory experience that is vivid, vibrant, and, by all means, DRAMAGIC. 

The true essence of photography and videography is all about capturing the drama in every moment and weaving the magic to intrigue emotions. 'MAKE IT DRAMAGIC' celebrates the depth of emotions that evoke drama so that viewers can relive the magic of every moment with every capture on the EOS R6 Mark II.