Background:

Founded in 2001 EuroKids International is one of the leading organizations in the education segment in India specializing in early childhood education and preschool programs. With a mission to give children #RightStartFlyingStart, EuroKids has partnered with 1200+ proud franchises spread across 3 countries and is one of the most successful preschool franchise brands in the category.

The preschool industry is cluttered with institutes that provide education with no real edge. But in this modern and competitive world, mere education is not enough. What’s essential is a mix of education and holistic development- which helps the child start right and start smart. With EuroKids Preschool, parents now have a option that provides the same for their intuitive toddlers. 

Insight:

The development of a child begins early on, even before they go to school. While the home is the first school where they begin to learn, a child needs an outside environment other than home that aids in the child’s emotional, social and personal growth by enabling them to spend time with grown-ups other than their parents and build trust. It’s where they can interact with peers and enhance their communication skills. It’s where they learn teamwork, sharing and other qualities necessary to be part of society.

Concept:

Children who haven’t developed these said social skills tend to behave in a certain way that can be overlooked. But imagine if they grow up to be the same? The four films in the #RightStartFlyingStart campaign aim to make parents aware of how important it is for their child to develop these skills at an early age and how the unique curriculum of EuroKids empowers children. The curriculum is designed in such a way that it promotes holistic development of the child, including social and emotional development, as well as language and numerical skills. The campaign shows how the kids enthusiastically participate in the learning process and become confident and self-assured individuals, ready to take on the challenges of the future. 

Execution:

Each film focused on key behavioral traits in toddlers- temper tantrums, shyness, patience and sharing attitude and showcased scenarios where a kid’s traits were replicated in adults, giving a subtle message to the audience about the importance of getting their toddlers the right start in life with holistic learning. 

Right Start, Flying Start