How do you get the birders excited about a camera made for them? The answer was simple.
Show them what they love the most – their muse. This was the inspiration behind the launch film of Canon EOS R7 - Take Off with The Song of The Birds featuring EOS R7, which began and ended on a musical note.
Canon has always been more than a brand, but a community for photographers. So, a film that struck a chord with the birder community, portraying their journey and BTS, seemed ideal to talk about a product made exclusively for them.
Needless to say, the film transpired beyond just another brand film and into a tribute to those who chase the thrills of bird photography.
Goafest Abby One Show Awards 2023
Bronze - Digital Craft - Creative Use of video
(The Largest Advertising Festival of South Asia)
"Take Off with the Song of the Birds’ for Canon EOS R7 captures the orchestral symphony of the birds, showing how a birder loses themselves in the wilderness to capture those unprecedented moments.
Throughout the film, the various unique features of R7 come alive through different instances and establish why they give a pair of wings to every bird enthusiast. It was important to show the birder mastering their craft across different terrains, navigating a range of challenges that they can and can’t imagine to highlight the relevance of the product.
Whether it's 4K 60 p Continuous Recording or Dual Pixel CMOS AF II, be it up to 30 fps Continuous RAW Burst, or Dust& moisture resistant compact body - it has all the makings of a high-flier just so that they can Take Off.
Starting with Strings, then Woodwinds and Brass, leading up to Percussion, this splendour of sounds, this acoustic ensemble, becomes an unforgettable experience with the magical moments of birds that every birder dreams of capturing. Though it is a challenging task, with R7 by their side, birders can take off to new heights.
