"Great things are done when men and mountains meet." - William Blake
Beyond these mountains, I’ve lived with the gypsy tribes of the Thar desert - Bopas, Rabaris, and Mehar Muslims whose music, myths, and way of being add more colours to how I see and tell stories.
While there, I was working on a proposal on child marriage - a cause I’ve witnessed firsthand and care deeply about - and spent months engaging brands and agencies to champion it, though it remains a story few are ready to tell.
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As a performer at heart, I always need a stage and audience, without those, I dim.
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Having explored certain spiritual paths and practices (Shamanism, Sufism, Past life regression, Yoga, Crystal energy; not exactly in that order) - sometimes with discipline, sometimes in drift and being highly energy-sensitive, I instinctively listen to what’s said and left unsaid, and read the energy behind the words.
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As someone who’s been lost and found in mysticism and nature, I find rhythm in chaos, language in silence, meaning in motion.
16+ years moving between insight and imagination
Writing, concepting, strategizing, and building ideas that move people and brands.
From camera launches and social experiments to NGO fundraising campaigns and coffee table books of artists, influencing hearts and decisions.
The Himalayas taught me that stillness can be loud.
Advertising taught me that noise needs direction.
I believe creativity is service.
And I show up, with words, with heart, and sometimes, with snacks.

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