Kellogg’s India, who transformed the way Indians have their breakfast, wanted to increase its household share and establish itself as a leader in the healthy breakfast category.
The first step was understanding breakfast.
How to convince people already skipping breakfasts to have ready-to-eat breakfast!
Asking all those around about their breakfast habits led to this conclusion.
Morning Practices
Since ancient times, morning practices are an inevitable part of the day in India. Be it Suryanamaskar, Yoga, sungazing or Puja, chanting… morning energy sets the day in motion, sets the right tone for the day.
Morning Energy
So, the energy that one gets in the morning is very essential as they say the day started on a good note ends on a good note too.
Well begun is half done. Right?
A Great Start To The Day
Where there is a start to the day..
then there’s a Kickstart to the day.
A start is when one goes about their day without particularly charged up or anything, of course, they get things done and all but the rhythm and pace are very different.
Whereas Kickstart is a more energized, pumped-up start that goes on for a long and gets more done with more energy, thanks to the all-grain nourishment.
Breakfast Kick-starts!
Breakfast kick-starts your metabolism, helping you get the through the day.
So, To ace the day!
To tick off the list.
To take charge.
To seize the day.
To run the day,
Second Approach
What would be more important than a small bowl of warm milk and cereal after a long, slightly lazy or may be a long night sleep!
The answer - NOTHING!
Meeting, work, assignments, people and traffic, are important!
They are part of the circle of life!
But again!
So is breakfast!
Everyone says it –
The Old Gods and the New ones!
Saints and Scientists
Gen X or GEN Z
Do your thing!
But first, have your breakfast!
That leads to the communication.
A different outlook, perspective and may be a small attempt to bring back breakfast!
Life can go on……..
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