Every individual, every hair type, every personality, color and every style, with all their quirks and wits, Matrix celebrates them, the way they are. They can let their hair down and be carefree, no matter which part of India they belong to and what scenario they’re in - humid, hot, windy, salty, wet, sweaty - without worrying about the health and style of their hair.
Allowing them to be in control of their life & fun. Skipping a dine out because hairs are oily or unwashed or shy away from long rides to prevent frizz. Not anymore! No more planning lives according to their hair days! Let their hair speak their language instead!
And most of all, they feel belonged, attracted towards the brand for the value it brings! Functionally & Emotionally.
Where beachy curls are welcome
New color every day is welcome
Where adventure is welcome
And fun is welcome
For all that you do,
For all that you are
YOU ARE WELCOME.


FRIZZ UNINVITED,
But, You Are Welcome!
In the eternal struggle against hair problem,
Frizz is like that surprise guest, that overstays their welcome!
Every individual knows the drill. You step out into the world with sleek, styled hair, and suddenly, humidity decides to throw a party.
Over washed your hair? Frizz would accompany you to brunch date
Over styled? Get ready to partner up with frizz
Enjoyed a warm sunny day? Frizz would be laying the picnic basket!
No more!
With Matrix Opti Care, that keeps your hair Smooth Straight for upto 72 hours!
We all can uninvite frizzy hair from our lives.
3 hours off-roading on the road trip!
Crazy day out on the coast!
Clothing haul on a humid day!
Anything & everything!
You are Welcome..
BUT…..