When Fujifilm set out to make ‘Instax’ synonymous with instant cameras
and build its brand personality in India, starting with the obvious was inevitable.
(Concept created for Fujifilm Instax pitch, not executed. Despite the outcome, this process sharpened my skills in experiential retail and youth-driven storytelling.)
Instax is Fun, Creative, Generous, Inclusive…
What are the reciprocating emotions to these expressions - Happiness, Nostalgia, Relatability, Stimulating…
Hear it from the TG ( fellow residents)
JAI, 24, AN INDIAN STUDENT RETURNED FROM THE US
JERICHO FEATHERSTONE, 21, TRAVELLER FROM PERTH, AUSTRALIA
SECOND APPROACH
ASKED AN INSTAX USER, GOT THIS ⬇
WHAT INSTAX HAS BEEN SAYING SO FAR
THIS YOUNG MAN FROM JAPAN WHO GOT AN INSTAX ONLY WANTS ONE THING…
KOKI, 24
TRAVELLER FROM JAPAN
Collecting memoirs
&
Memories
WHAT HE HAD BEEN DOING ALL ALONG?
